Tagline Tuesday is a new feature of the Changeling Press Blog. So, what is a tagline?
In addition to a book blurb, a short description of the work, publishers often ask authors to submit taglines. But what is a tagline? According to Wikipedia the idea is to create a memorable dramatic phrase that will sum up the tone and premise of a visual product or to reinforce and strengthen the audience’s memory of a literary product.
The tagline is a sales tool, a catchphrase. Over the years, Hollywood has used one-liners to sell movies to the public. Movie taglines are hooks to grab your attention and intrigue you. For example:
“Don’t Let Go” (Gravity)
“Out here survival is everything.” (Captain Phillips)
“In space no one can hear you scream.” (Alien)
To create a tagline for a book, the author must condense the thousands of words they’ve written into a catchphrase that sums up the story and intrigues a potential reader with just a short sentence or two.
Tagline Tuesday will highlight the book taglines of the amazing Changeling Press authors. This Tuesday’s taglines are from the fabulous Shelby Morgan.
The last thing Esterion expects is to be swept off her feet by a massive Blue Dragon.
Jarla can be whoever she needs to be. Warrior. Thief. Spy. Today, she’s a bounty hunter.
You’re invited to comment.